Champions DNA, According to the Boston Celtics

Kevin Eastman - Asst Coach, Boston Celtics

1. Opportunity for Simplicity: 
The results of confusion lie in complication. 

Champions DNA, According to the Boston Celtics (4 Parts)
A. Culture: What allows us to be successful
B. Standards: Daily reminder of how we operate and conduct
ourselves
C. Success Checks: how we motivate; are we working efficiently
D. Core: Strengths of our team & program

Do you have a X & O System or a Champions DNA??

-A- Celtics Culture:
1. Winning: Everything you do and decisions we make are helping
the team win

2. Personal Sacrifice: Be 'WE' Driven, Not 'ME' Driven. 

3. Teamwork: Formula is
Teamwork divides effort,
Teamwork adds efficiency,
Teamwork subtracts selfishness
Teamwork multiplies rewards

-B- Celtics Standards:
1. Professionalism. (commit to acting in a first class manner every
day of the year, being a pro or being professional)

2. No Personal Agendas. (one agenda & one agenda only, to do
whatever is necessary to help team win championships)

3. Professional & Respectful Communication. (commitment to
listening & how we send messages to one another)

4. Think of the NOW Only. (this team, this year)

5. One Way. (commitment to teaching & learning One Way)

6. Efficient Team. (execute within the system with simplicity to
produce maximum efficiency)

7. Team of Execution. (commit to learning our Off/Def system)

8. Never have bad Practices. (commit to giving great effort & exe-
cution daily)

9. Responsibility. (commit to holding ourselves personally respon-
sible for our actions, efforts, fulfilling designated roles) 

10. Trust. 

11. No Excuses. (we either get it done or we don't, but the next
play or quarter or game, becomes the Celtic Standard)

-C-  Success Checks
1. Invest in Success
Do you have a Sense of Entitlement or Investment? Teams of
Entitlement, never win titles. 
Investment means:  Read what you need to Read, Listen to what
you need to Listen to, Study what you need to Study, Learn what
you need to Learn. 

2. Passion. Combine passion with new knowledge and you will
never stop growing.  Passion is powerful, people see it, feel it,
and follow it. Its not about how much you know, its how much you
can bring. 

3. Paycheck is your responsibility. Not your employers. Do you
complain about earning more, or do you become more?
Money cannot: enhance your image, give you respect, or  buy
your Championship Ring.  You can only earn those. 

4. Embrace the C's:
Culture, Competition, Change
If we fight change we fight the future, if we fight future we fight
success. 
High risks, have high rewards at all levels. Work to make it work. 
Learn from the past, produce in the present, and get to the future
first!

5. Have Big Eyes, Big Ears & Small Mouth. 
(Keys)
I need to know what you know
Arrive ready to achieve
Be there before you get there
Show me your date/time planner
Do the Details
Take 1 Shot - 1,000 times
To Do File / Get Better File


6. Personal Success Checks
Character, leads to your choices
Choices, define your reputation
Reputation, becomes your brand
Brand, leads to your legacy
Legacy, is what you leave behind
Do you want to leave a job or a legacy??

7. Self Evaluate
Do you use a con?
Should never con yourself, look in the Mirror & tell the truth. 
Get guys with small circles, posse's con each other. 

8. Pain of Discipline or Pain of Regret?
Dreams are killed by ourselves, don't kill your own dreams
Don't go to your grave, with your dreams, leave them above
ground with your legacy!
Dreams + Work Ethic = Success
List 10 People you want to meet

9. Don't fear the consequences of failure. Fear failing to try. 

10. Get Past Hard. 
It is hard to get to Championships. 
Take the "It's" out of your vocab. 
Stands for “Impossible To Succeed” 
Once you start to Blame, you will lose the game. 
Touching on Teams is so Important. Pick teammates up, slap 5,
slap ass! Grab back!
Don't Turn, Touch!

-D- Core
1. Work Ethic; work on days you don't feel like it. 
2. Focus; complete attention to detail. 
3. Discipline; discipline yourself to be disciplined. 
4. Character; we want Character, not Characters
5. Commitment; no expiration date. Must be 100% in
6. Buy In
7. Sacrifice; success is a choice. Not reaching, but not going after
it. Price is what you need to pay to get there, your choice is to go
for it. 
8. Resolve; ability to do it again, regardless of the previous result.
Even with success. 
Good offensive teams score points, but good defensive teams
don't give up or give in. They get the next stop. 


What Enhances Teams:
- Play FOR a team, not ON a team. 
- Handle the 'Bilities'
Responsibility, do your job completely. 
Accountability, what you must do within the role you're given
Availability, workers work
- The Truth, must be able to
Live It, Tell It, Accept It
- A message is only a message if it is received & acted upon
- Trust Needs:
Time, Consistency & Proof
Do it, be there & deliver
Speak as you mean, do as you profess, perform as you promise. 

What makes Championship Relationships:
Players like, trust & respect coaches. 
Coaches like, trust & respect players. 
Players like, trust & respect other players. 
Coaches like, trust & respect other coaches. 
Strong Relationships + Truth = Building Trust

Eastman on Leadership:
- More than what you have and are given, it is!
- Position of Power, don't abuse it!
- Position of Responsibility
- You can build or Destroy Leadership
- Get into the mind & heart space of your players to reach them. 
- Not about catering to players, its about having empathy. 
- Players eyes & ears will tell us if they are bought in to follow us
as coaches & a staff. 
- What you say they will evaluate, what you promise they will re-
member, what you do they will see.  


Eastman on Scouting 
Give 3 Keys, for 3 positions, per position, per game. 
Point Guards, Guards, Forwards.